7
Steps to Minimize Premature Paint Failures
In a recent poll conducted this spring,
60% of contractors identified weather as their biggest
concern
when painting
exteriors. Now summer is here and, in addition to
weather, there remains other prudent guidelines to
ensure a quality
paint job. This month we focus on steps to best minimize
premature failure on exterior painting. With advances
in technology, most manufacturers offer premium exterior
products suited for exterior applications. However
these products are not fool proof. Selecting the right
paint for the right surface to be painted to ensure
the best durability. And during application,
a
good rule of thumb is to follow the manufacturers
recommendations. Speaking of exterior painting, remember
too, that the technology that offers the best UV
protection, with the ability to tune key durability
properties such as adhesion, gloss and color retention,
dirt resistance,
is 100% acrylic technology -- look for this on the
can!
So what causes exterior paint
to fail?
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Failure
to smooth rough edges |

Why:
- Poor adhesion due to poor wetting and
non-uniform
coverage
- Poor Appearance and Poor Dirt Resistance
(as dirt and moisture collects on
surface)
- Inconsistent film thickness as paint pools in
valleys and thins on edges
How Fix:
- Taper edges of old paint by "feather sanding".
Use
medium grit
(#120) followed by fine grit (#220) -- especially for semi gloss or gloss
paint.
* Caution:
- don’t be too aggressive with
your feather sanding. Painters report, for example,
that power sanding may generate enough heat to degrade
the adhesion
of the old paint, resulting in failures. And, of course, do not sand if lead
may be in the old paint
 |
Failure to prepare weathered
wood |

Why:
- Controlled exposure tests conducted by the Rohm and Haas Paint Quality Institute
and others have clearly shown that, all else being equal, primer and paint
will not adhere to wood that has been weathered as well as it will to the
same wood that has not been weathered.
How Fix:
- Prior to priming or staining, refresh the surface of weathered wood by thorough
sanding. Remove any wood that is gray from weathering. Medium grit (#120)
garnet paper works well. If you’re going to ultimately apply a gloss
or semigloss paint, re-sand with fine grit (#220) sand paper.
- Careful Power washing can also be effective. It
is best not to use power washing on softer siding woods
such as cedar and redwood, particularly if well weathered.
If power washing, use plain water without a cleaning
agent or bleach.

 |
Failure
to use a primer |
Why:
- The benefits of using an appropriate primer
are consistent with those gained
from good
surface preparation. They include maximizing
all of the following:
- Adhesion of the finish coat
- Uniformity of sheen
or gloss
- Hiding and hiding uniformity
- Gloss development of
the finish coat
- Mildew resistance
- Lack of discoloration from the
substrate
In general, prime any surface that has not been previously
painted. Also prime any surface areas exposed by loss
of paint, such as those that have peeled after years
of exposure or have been exposed as part of surface
preparation. It’s important to note that almost
any paint job, even over existing surfaces that are
sound and continuous, will benefit from the application
of an appropriate primer.
 |
Failure
to correct a source of water behind the substrate |
Why:
- Reduce opportunity for blistering
and peeling.
- Masonry - reduce efflorescence
How Fix:
- Masonry - fix cracks (spot
prime then use conventional topcoat for small cracks
or EWC for larger cracks)
- A rain cap placed over
the flue opening on brick and stucco chimneys can
often avert this paint failure
If you can’t eliminate the source of water intrusion
yourself, be sure to make your customer aware of the
situation so that he or she can take the necessary
corrective action.
 |
Failure
to apply paint at the correct spread rate |
Why:
- Thicker coats can lead to premature
cracks which lead to water intrusion, loss of adhesion
and generally poor durability
- Thin coats can lead
to poor mildew resistance and poor durability
- In
the case of primers, one can get poor stain blocking
and corrosion resistance.
So be sure to follow the manufacturer’s recommended
spread rate.
How Fix:
- Avoid thinning paint prior
to application can also compromise these properties.
Thinned paint applied at the recommended spread rate will dry to a thinner
than intended film, because of the reduced solids concentration, and this
can hurt performance.
- Follow the manufacturer's recommended spread rate
 |
Failure
to apply latex paint at the proper temperature |
Why:
- Low Temperature
- compromises film integrity. Latex particles harden at low temperatures and
do not fuse to form an optimum film
- Drying times are longer as water leaves more slowly at low temperatures
- avoid applying latex paint unless the temperature is predicted to stay
above the minimum recommended application temperature for the next 36
hours.
- Substrate Temperature
- must be at or above the minimum application temperature
at the time of painting
- High Temperature
- compromise film formation. If the paint dries too
quickly, the binder particles loose mobility and
don’t have enough time to form an
optimum, durable film.
How Fix:
- Avoid painting in temperatures
over 90oF; painting in bright, direct sunshine; painting
in very dry and/or windy weather; and painting a dry,
porous surface
that will quickly absorb water from the wet paint.
 |
Failure
to use correct type and quality of paint |
A paint designed for the job is essential. For example,
gloss paint designed for use on metal will probably
crack if applied to wood. Similarly, paint
designed for indoor use will likely perform unsatisfactorily if used outdoors.
The
quality of the paint is just as important.
The Rohm and Haas Paint Quality Institute recommends
using a top-of the- line product for most exterior
applications. Choosing an exterior paint based mainly
on low initial price can compromise both protective
and decorative properties.
Generally speaking, top-of-the-line 100% acrylic latex
paints provide the best overall performance. Compared
with oil-based paints, and assuming good surface preparation,
these paints will provide considerably better longterm
performance with respect to color and gloss retention,
mildew resistance and crack resistance.
As you can see, many factors impact the performance
of an exterior paint job, including the seven described
here. Keep these in mind and they will help you achieve
a quality, longer-lasting paint job.
And when painting, don't forget to think about safety
for you and those around you. Here are some helpful
hints on ladder
safety.
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