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PQI Painting Contractor Newsletter
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The Real Cost of Paint

Your home is one of your biggest investment – a true statement for most of us. For the most part, we have a basic desire to protect our home.

In terms of protection we do many things. We winterize our homes. We make our homes more burglar proof. We insulate. And of course, we paint since protecting the walls (inside and outside) is a good way to enhance durability and to beautify our home.

Any paint won’t do!

For starters, lets think about the role of paint in protection and beautification of your home.

When painting one should reflect on the total cost to complete the job – including the cost of the paint and the total cost of labor.

A quality paint will look better longer! And the results will be readily apparent. A quality paint will deliver better hiding; will allow for easy removal of household stains; will go on smoother; will have good blister resistance; will not chalk; will deliver mildew in targeted areas; will have uniform color; and will deliver this promise no matter what sheen you chose. 100% Acrylic Paints are best suited to deliver these properties.

So why not pay more to get a quality paint? In fact, if you look at the cost over the lifetime of the paint, the quality paint actually cost less. It pays to use a quality paint!

Recently, the Paint Quality Institute conducted a test of commercial paints via various channels. The results showed that the 1st line (higher quality) paints were more durable.

So read the label carefully. Look for 100% Acrylic paints! And plan smartly – look for paints optimized for targeted areas (e.g. kitchen and bath; exterior; masonry, etc.)


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