This issue of the PQI
Contractor Newsletter is the sixth of a series
illustrating the performance benefits of top quality
interior and exterior paints. The information can be
helpful for reducing chance of complaints or call-backs,
and illustrating to customers the importance of using
quality paints.
Illustrating
Performance Benefits of Quality Paints:
Apply Smoother
Background: Over
the last twenty years, a new generation of paint ingredient
has been developed. All latex paints are made with
thickening agents that impart a degree of thickness
and consistency that allows the paint to be brushed,
rolled or sprayed without tending to drip and run excessively.
The modern generation of thickeners not only thicken
the paint, they impact how well the paint flows out
to form a smooth surface. Because the new generation
of thickeners have such an impact on how the paint
acts “under the brush,” and when rolled,
they are called “rheology modifiers.” (Rheology
is the science of how liquids flow.)
Factors to be Taken Into
Account:
 • While
top quality interior wall and trim paints are
generally made with rheology modifiers that
help the paint flow to a smooth finish, some
low end
paints are still made with older type thickeners
that don’t flow out well.
• It is still important to apply an adequately
thick film – spreading the
paint too thin can result in uneven flow out, with brush marks and roller stipple
evident.
• Bear in mind that conditions that make the paint dry very quickly can
keep it from flowing out well:
- Application over a dry, porous surface;
priming
can solve it
- Painting
under conditions
that cause the
paint to dry quickly
•
Other tips
- Quality brushes and
rollers apply paint heavier
and smoother than do
economy tools
- Don’t
thin the paint: this can increase sagging,
and can reduce “film
build” so the paint goes
on thinner
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Click on the image above to
open the printable PQI sheet illustrating the quality
paint benefit of a smoother application compared
with economy paint.
To see sheets on other quality paint performance
benefits, please visit the Quality
Paint Page on the PQI web site.
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PQI News: 10
Tips for Hiring a Painting Contractor Sheet
Having potential customers evaluate and compare multiple
bids can be challenging. If the customer is guided
mainly by price, you may lose the job even though
you provide superior work. You can help the customer
understand the various aspects of the job, and
help him or her in comparing proposed work. Give
the PQI 10
Tips for Hiring a Painting Contractor InfoSheet to a customer along with your bid, to
show that you care about doing a complete, quality
job, and to help in selecting a contractor for
quality work. Click on the image below to open
a printable page from the PQI web site.
Industry News:
Steady increases of the federal
funds rate in ¼% increments hasn’t
driven up the low long-term mortgage rates that have
helped sustain a strong housing market in recent
years. According to economists at the NAHB Construction
Forecast Conference in Washington, D.C., the Federal
Reserve will continue increasing rates into early
2006, when housing activity should start flattening
out below this year’s high levels. “The
housing market is seeking out a peak,” said
NAHB Chief Economist David Seiders, “and while
it is still too early to conclude that it has found
one — with housing starts increasing 3.4%
in September and third-quarter performance exceeding
expectations — there is growing evidence
that the housing will begin losing some of its exuberance
in the period ahead.”
The Rohm and Haas Paint Quality Institute
P.O. Box 1348
Philadelphia, PA 19109
215.592.3000
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