Survey
says Consumers “Brush-up” on Painting
Information
 We recently completed a nationwide telephone
survey of consumers and asked them to share
their personal painting experiences and attitudes
for this common do-it-yourself home improvement
project. We learned that you, the homeowner,
continue to shape your home through color personalization,
quality products and a confidence in the work
you do.
Where do you fall within the knowledge range
and how do you learn about new paints and colors?
We would like to hear your story on painting,
what colors you are contemplating or any challenges
you have met.
Let us know your most memorable painting experience
and we’ll be delighted to share those in
upcoming newsletters.
Happy
Painting,
Debbie
Zimmer, Editor
dzimmer@rohmhaas.com  The
most cited reason respondents shared for
undertaking an interior paint job is to
create a “fresh look” (52%)
or to use a fashionable color (28%). Paint
quality and color choice were the two most
important reasons for choosing a particular
brand and more than half of those contemplating
a paint job search for information about
these two features. Sources of paint information
include paint manufacturer’s brochures
(62%), in store point-of-sale displays
(36%) followed by advice from friends and
family. Paint related websites are growing
in popularity as an often-used information
source.
Finally, while many consumers search for
the most up to date information on paint
and color, a pocket of consumers consider
themselves expert or at least very confident
in their painting skill and knowledge (14%).
The Rohm and Haas Paint Quality Institute
P.O. Box 1348
Philadelphia, PA 19109
215.592.3000
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