Design and Ideas


Whatever Your Decorating Needs. . .There's a Paint for That!

In times past, the biggest decision for any painter was which color to use. But thanks to steady technological advances, we now have the luxury of choosing paints that offer not just a near-limitless rainbow of hues, but also the exact appearance and performance qualities needed for virtually any interior paint job.

There’s been a near-explosion of options when it comes to water-based latex coatings. Today, you can choose from a wide array of sheen levels, each of which offers different benefits, plus specially-formulated coatings designed to speed your painting and meet almost any challenge imaginable.

With that in mind, if you’re about to undertake an interior painting project, try to conjure up the absolute perfect paint for your needs. You’ll likely be able to find that ideal paint at your local paint retailer, and knowing exactly what you want beforehand will make things far easier when you get to the store.

Read on for additional information on paints that meet all of your decorating needs!

Happy Painting,


Debbie Zimmer

Let’s say that you have limited time to complete your project -- maybe you can work only on the weekend, or you have company arriving from out of town. A self-priming paint (one that serves as both primer and paint) can hide even hard-to-conceal colors with fewer coats that normally required, enabling you to more quickly finish your project before returning to work or greeting your guests.

For more information on interior painting, color selection, and newly developed paint and primer products, visit the Paint Quality Institute blog at

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