Interior Painting Best Practices

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5 Good Reasons to Buy the Best Interior Paint

  1. Better color retention. If you’re painting to change the color of a room, then you surely want your new hue to last. Top quality 100% acrylic latex paint helps keep your colors true to their day-one appearance. Bargain paints? They tend to pale by comparison.
  2. Better stain resistance. Nothing can ruin a new paint job quicker than a nasty stain – whether it’s due to a careless spill, dirty fingerprints, or something totally unforeseen. If you spend a little more for a quality acrylic latex paint, think of it as buying some insurance against these color calamities. This type of paint is highly resistant to many of the most common stains, especially in higher sheen levels, such as semi-gloss or high gloss paint.
  3. Paint and primer in one. Top quality 100% acrylic latex paint offers an important performance advantage over all lower quality, non-acrylic coatings: Many are “self-priming” – in other words, they do double-duty as both primer and paint. Just think how much time and effort you’ll save by having to apply fewer coats!
  4. Good adhesion to various surfaces. Should your painting project involve several different materials, such as wallboard, wood, vinyl, or metal (think not just walls, but doors and trim, too), you’ll be able to paint them all with high-end 100% acrylic latex paint. Go with lower-grade paint and you might have to buy several different kinds of coatings, complicating your decision-making and possibly adding to the cost of the job.
  5. Best overall durability. Let’s face it, while interior painting can be a fun project, most of us are more than happy to put away the brushes and rollers, sit back, and enjoy the new colors for a while. That’s part of the beauty of top quality acrylic paint. It offers exceptional durability, so once you finish painting, your home interior will look great until you again get the urge to paint.

About the PAINT QUALITY INSTITUTE

The Paint Quality Institute was formed in 1989 to educate people on the advantages of using quality interior and exterior paints and coatings. The Paint Quality Institute's goal is to provide information on the virtues of quality paint as well as color trends and decorating with paint through a variety of vehicles, including television appearances, newspaper and magazine articles, and instructional literature. Please be sure to visit the Paint Quality Institute at www.paintquality.com. PAINT QUALITY INSTITUTE and PAINTQUALITY.COM are trademarks of The Dow Chemical Company ("Dow") or an affiliated company of Dow.


CONTACT:

Deborah Zimmer
The Paint Quality Institute℠
Dow Coating Materials
dzimmer@dow.com
Office 215-619-1683
Cell 215-962-5551

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