Interior Painting Best Practices


Prime Time for "Paint and Primer" Products

Every now and then, an innovative new product radically changes the status quo. . .the automobile, the television, the cell-phone. More recently, it's self-priming interior paints, (aka "paint and primer" coatings) -- which are changing the way we adorn our homes, saving us time and effort in the process.

Self-priming paints are more than just a product advancement. They're an entirely new category of technologically advanced coatings that do double-duty as both primer and paint, offering an array of benefits never before available from a single coating.

Like interior primers, these new paint and primer products offer good hiding of both the underneath color and marks that may be present on the surface being painted -- and, like high-end paints, they impart a beautiful, easy-to-maintain finish that has good stain resistance and is easily washable. All of these benefits come from a single can, which typically has “paint and primer” printed on the label.

By using a self-priming interior paint, a do-it-yourselfer or contractor can quickly repaint an interior space and short-circuit the normal painting regimen: applying a coat of primer over a properly prepared surface followed by two or more coats of paint. Now, he or she can simply paint that same surface with just two coats of a paint and primer product – thus eliminating an entire application.

While these new paint and primer products are a big advancement over conventional coatings, they do have one thing in common with top quality paints.

The brands of self-priming products that perform best, meaning they have a great balance of primer and paint properties, all contain 100% acrylic latex binder. All-acrylic binder is the ingredient that gives conventional paint exceptional adhesion, toughness and durability, so it's not surprising that it also elevates the performance of the new paint and primer products.

If you're thinking about doing some home painting in the near future, you might want to think about using the “next big thing” in coatings: a paint and primer product that contains 100% acrylic binder. When it comes to better and more efficient interior painting, the future is now!

To learn more about color and decorating, or to download the Paint Quality Institute's free color app, visit More advice on the use of interior and exterior paint color can be found at


The Paint Quality Institute was formed in 1989 to educate people on the advantages of using quality interior and exterior paints and coatings. The Paint Quality Institute's goal is to provide information on the virtues of quality paint as well as color trends and decorating with paint through a variety of vehicles, including television appearances, newspaper and magazine articles, and instructional literature. Please be sure to visit the Paint Quality Institute at PAINT QUALITY INSTITUTE and PAINTQUALITY.COM are trademarks of The Dow Chemical Company ("Dow") or an affiliated company of Dow.


Deborah Zimmer
The Paint Quality Institute℠
Dow Coating Materials
Office 215-619-1683
Cell 215-962-5551

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