QUALITY HOUSEPAINT REMAINS A SMART INVESTMENT

When it comes to investments, most people think of stocks, bonds or real estate. But one of the best investments a homeowner can make is to choose a top quality exterior paint for his or her home.

Even though the rising cost of petrochemicals has made paint a little more expensive of late, painting with a top quality acrylic latex exterior coating can still save the homeowner hundreds or even thousands of dollars in the form of long-term home maintenance costs.

Longer Lifespan
Top quality latex paints made with 100 percent acrylic binder last at least twice as long as ordinary housepaint: up to 10 years or more, versus a lifespan of only three or four years with ordinary exterior paint.

The cost of the longer-lasting coating? Only $8 to $10 more per gallon. And since it takes only about 20 gallons to apply two coats of paint on an average size house, the added cost of a top-quality product is just $160 to $200.

More to the point, the great majority of the cost of repainting, typically more than 90 percent, goes for labor. As a result, it’s important to paint with a coating that lasts as long as possible.

In the final analysis, top quality acrylic latex paint should be on your “buy” list as a way of protecting your biggest investment – your home. To help identify the top quality paint that’s best for your exterior project, ask for advice at your local paint or hardware store, or at a decorating center.

Visit other areas of the Rohm and Haas Paint Quality Institute for additional information on painting and decorating your home.