Color Psychology
The Impact of Paint Color On Your Living Space
By Debbie Zimmer
The Rohm and Haas Paint Quality Institute

As the New Year begins, perhaps many of you are contemplating new decorating and painting projects and perhaps aren’t aware of the impact that color has on our mood. Before you pick up that paint brush or roller, read through our color psychology information. It just might help you set the appropriate mood for your indoor space.

	• Red packs a wallop, physiologically speaking, increasing blood pressure, heartbeat and energy in most people. It instills feelings of intimacy and passion. Red also increases the appetite, which explains why it is used so often in restaurants, and why it can be a good choice for a formal dining room.
	• Orange, like red, tends to warm a room, but in a more friendly and welcoming way. As a result, paints in various shades and tints of orange work well in living rooms and family rooms.
	• Yellow is also warm and welcoming, but it is more attention- getting than either red or orange. For this reason, it is a good paint color to use in poorly lit foyers or dark hallways.
	• Blue, which is part of the cool color palette, makes us feel calm and tranquil, so it is ideal for use in bedrooms. But since blue works as an appetite suppressant (perhaps because there are few blue foods) it is not the best option for a dining room ... unless you're on a diet.
	• Green is another relaxing color that is much more versatile than blue. Light greens are ideal for bedrooms and living rooms; midtones are good for kitchens and dining rooms (many foods are green). Also, because green is calming, it is often used in hospitals, workplaces and schools.
	• Violet is a tricky color, psychologically speaking. Many adults dislike purples, but are fond of the rose family, which can work in many rooms, including dining rooms, bedrooms and libraries. Young children, on the other hand, respond favorably to violet, so this color can be used successfully in children's bedrooms and play areas.

These general guidelines are a good starting point in your search for a paint color. But remember that color choice is a very personal matter. You're the one who has to live with your new paint color, so choose a hue that suits you, your family and your lifestyle.

And after investing time to select just the right color, make sure it continues to look that way long-term by investing in a top quality paint.

For additional information on paint, painting, and color selection,
visit our website www.paintquality.com - where a great paint job begins!