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ROHM AND HAAS PAINT QUALITY INSTITUTE WEBSITE OFFERS MULTITUDE OF TOOLS TO HELP THE DO-IT-YOURSELFER

Because it is economical, relatively easy and suitable for every room in the house, interior painting is a project that homeowners feel most confident doing themselves. However, a paint job that looks good and lasts a long time requires a fair amount of research and preparation.

Fortunately, help is just a mouse-click away at www.paintquality.com.

This Website, developed by The Rohm and Haas Paint Quality Institute (PQI), can help do-it-yourselfers produce an aesthetically pleasing finished project.

The experts at PQI stay on the crest of current painting and decorating trends, and the Website keeps visitors up to date on the latest color choices, as well as new and creative painting techniques. Visitors can check out the step-by-step decorative painting instructions in www.paintquality.com’s DIY/Design Center section, or find out which colors look great together by using the interactive color wheel. This useful tool allows visitors to pick a color and then displays colors that go well with it.

Once visitors have decided on color schemes and decorating techniques, they can also get help selecting the right paint for the job. The Website contains information on which type of paint best suits the room of choice, so that do-it-yourselfers can select a paint that has both the appropriate gloss level and the functionality and durability for their needs. To ensure that they purchase the right amount of paint, visitors can use www.paintquality.com’s Paint Calculator to determine how much paint is needed for the job. Simply enter the dimensions of the room and the type of paint being used -- with one click, the Paint Calculator will project how many gallons of paint are needed.

Visitors to www.paintquality.com who are in need of help with a chipped, peeling or otherwise failing paint job can consult the interactive Problem Solver feature. Through the use of clear photographs and easy to understand descriptions, homeowners can diagnose paint problems and learn how to solve them.

All visitors will want to sign up for www.paintquality.com’s free consumer e-newsletter, “In the Know.” It keeps do-it-yourself enthusiasts up to date on the latest decorating trends and gives how-to instructions on cutting-edge decorative painting techniques. Visitors can also stay on top of the latest trends through the monthly “Featured Product” section, which focuses on new paint technologies, products and applications.

Do-it-yourselfers can even go shopping at www.paintquality.com. The PQI Store has several handy items for purchase, including brochures, videos and reference materials.

The Paint Quality Institute is an educational arm of the Rohm and Haas Company, one of the world’s leading suppliers of raw materials to the paint industry. Since 1989, The Rohm and Haas Paint Quality Institute has been providing information on paint products, painting techniques and decorating ideas – all information readily available on www.paintquality.com.

 

Accompanying Photograph

Screenshot
Visitors to www.paintquality.com will find tools to plan the perfect paint job.

Digital color wheel screenshot

Digital color wheel screenshot

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